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EdVenture Copy:
Strategic Copy for EdTech, E-learning & L&D Innovators
Copywriting | Web Marketing | Thought Leadership | Brand Strategy
At EdVenture Copy, I bring 20 years of experience in global people and organization development to help clients showcase the value of their solutions. I ensure that you communicate the right message to the right audience, at the right time, with impact.
Boost Visibility in a Crowded Market
Showcase Real-world Impact
Keep Content Fresh & Relevant
Balance Automation With Human Connection
Simplify Complex Sales Cycles
Who I Work With
Edtech
start-ups and LMS providers developing innovative tools for adult and professional education.
Agencies
supporting online providers with branding, content creation, and strategy.
HigherEd
and institutions offering online degrees/certificate programs and continuous learning for adults.
Consulting Firms
providing executive coaching, leadership development and skill building programs.
Why Work with a Copywriter Experienced in Corporate and Adult Learning?
Understands Adult Learners
Crafts messages that resonate with their needs and highlights the practical value of the solutions.
Tailors Messages to End-users’ Learning Style
Highlights the unique needs, challenges, and motivators of adult learners to showcase the value of the learning solution.
Behavioral Change- focused Messaging
Emphasizes how learning content drives practical implementation and achieves measurable outcomes.
Aligns Learning with Business Goals
Communicates how solutions directly support organizational objectives and strategic priorities
Results-Oriented Content
Underscores the imperative to deliver measurable business and learner outcomes.
Content Framed for Executive Audiences
Engages decision makers with compelling and actionable insights.
Adept at Communicating Complex Concepts
Conveys sophisticated ideas in clear, engaging language to inspire buy-in and understanding.
Emphasizes Long-term Impact
Illustrates the sustained benefits of learning initiatives. for individuals, teams, and organizational culture.
Research Rigor
Builds credibility with content grounded in thorough research.
Position Your Brand as a Leader in Innovation and Expertise!
The Business Case for
Thought Leadership
90%
of decision makers and C-suite executives are moderately or very likely to be more receptive to sales or marketing outreach from a company that consistently produces high-quality thought leadership. Kozminski, P. (2023, April 13)
73%
of B2B buyers consider thought leadership a more trustworthy basis for assessing a company’s competencies than traditional advertising. Edelman, A.M. (2024, April 26)
75%
of decision makers have been led by thought leadership to research a product or service they were not previously considering, with 23% beginning to work with the company. Thereafter. Strong, F. (2024, March 26)
70%
of executives struggle to create thought leadership that is: 1) valid and will stand up to scrutiny; 2) surfaces new or innovative insights 69%; 3) reaches desired audiences 67%. The Harris Poll (2022, May)
Hi, I’m Leslie,
a U.S.-based copywriter and content strategist who serves providers of online learning solutions.
For over two decades, I’ve been immersed in global talent and organizational development, shaping every aspect of the learner’s journey—from conducting needs analyses and designing impactful solutions to building systems and driving their adoption in multicultural environments. Along the way, I’ve honed the art of creating clear, compelling messaging that resonates with executive buyers, administrators, and end-users alike, ensuring innovative solutions gain traction.
I’m passionate about the democratization of learning through EdTech, which makes education more accessible, customizable, and impactful for learners everywhere. However, I also understand the challenges providers face in effectively communicating their value in a competitive market.
My mission is to empower EdTech pioneers who focus on L&D, professional development and adult learning by articulating their vision, connecting with their target audiences, and inspiring meaningful action. Through high-impact content, I help bridge the gap between innovation and adoption, ensuring your solutions reach—and resonate with—the people who need them most.
What Sets My Work Apart?
For over two decades, I’ve been immersed in global talent and organizational development, shaping every aspect of the learner’s journey—from conducting needs analyses and designing impactful solutions to building systems and driving their adoption in multicultural environments. Along the way, I’ve honed the art of creating clear, compelling messaging that resonates with executive buyers, administrators, and end-users alike, ensuring innovative solutions gain traction.
I’m passionate about the democratization of learning through EdTech, which makes education more accessible, customizable, and impactful for learners everywhere. However, I also understand the challenges providers face in effectively communicating their value in a competitive market.
My mission is to empower EdTech pioneers who focus on L&D, professional development and adult learning by articulating their vision, connecting with their target audiences, and inspiring meaningful action. Through high-impact content, I help bridge the gap between innovation and adoption, ensuring your solutions reach—and resonate with—the people who need them most.
Qualifications
M.A. Organization Management & Development, Fielding Graduate University
B.A. Humanities/Asian Studies, University of the Pacific, Junior Year Aoyama Gakuin University (Tokyo, Japan) Faculty Award for Academic Excellence
Certified as Executive Coach by David B. Peterson, Ph.D (PDI)
Certified in Coaching Organization Leaders, Linkage, Inc.
Certified in TalentView Assessment Instruments (proficient in numerous psychometric tools)
Certifications
SEO I, II, Hubspot Academy
Content Marketing, Hubspot Academy
Email Marketing, Hubspot Academy
Digital Marketing, Hubspot Academy
Digital Marketing, Facebook Ads, Udemy
30 Hour Copywriting Masterclass (Sharpe), Udemy
Salesforce Administrator Intensive, Pepup Tech
Salesforce Trailhead Ranger Level 3
Professional Experience
General Manager Roles – Global Assignment Management
- Designed and implemented innovative training and coaching programs to ensure the success of high-stakes expatriate assignments, enhancing cross-cultural effectiveness and leadership impact.
Senior Consultant – Organization Development (OD)
- Designed and delivered large-scale OD interventions, including employee and organizational assessments, leadership development, and alignment processes.
- Presented findings and case studies to leadership teams and professional bodies.
- Held leadership roles in professional organizations such as the ACCJ, ICF, and OD Network, where I created and facilitated multiple professional development programs.
Senior & Principal Consultant – Global Talent Development
- Led initiatives as a Lead Assessor, Coaching Practice Champion, and Instructional Designer.
- Crafted system-wide leadership and organization development solutions to drive employee engagement and business performance.
Academic Contributions
- Designed and facilitated International MBA courses at Tsukuba University, focusing on leadership and organizational strategies in a global context.
- Delivered Organization Development workshops at Temple University, equipping professionals with actionable tools for workplace transformation.
Mentorship and Research Leadership
- Hosted and mentored international student interns, providing guidance on their research projects and career development.
- Led or contributed to regional and global research projects on coaching and global leadership development, advancing industry knowledge and practices.
Services
Web & Email Marketing
Website elements: Homepage, Landing Page, Product Descriptions, Services Descriptions, Sales Pages, Testimonials, FAQs.
Thought Leadership
Case Studies, White Papers, Research Reports, Opinion Pieces, Expert Interviews|Short-Form Content: Blogs, Social Media Posts, Newsletters.
SEO
SEO Blog Posts, On-Page Optimization, Competitor Analysis | SEO in Thought Leadership, User Manuals, FAQs.
Brand Consulting
Competitive Analysis, Value Proposition, Target Audience Analysis, Brand Voice, Content Strategy, Customer Experience Alignment, Brand Identity Vigilance.
My Portfolio
Website Copy
Engage, Inform, Convert
Your website is the digital face of your brand—every word matters. My approach blends storytelling with SEO best practices to fully articulate the value of your offering.
Blogs & Opinion Articles
Educate, Inspire, Build Authority
Blogs and opinion pieces are critical components of your thought leadership toolbox. I ensure your content is polished, persuasive and authentic.
Brand Stories, Case Studies (Brand Identity)
Demonstrate Impact, Build Trust
Every brand has a story, and every client’s success is a case worth sharing. I craft brand stories and case studies that highlight your unique value, and build trust with your audience.
White Papers, User Guides
Clarify Complex Ideas, Deliver Value
My consulting superpower has been the ability to communicate complex ideas in ways that are accessible to diverse audiences.
Contact Me
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How It Works
Every project begins with a free, no-obligation consultation. This initial meeting allows us to: discuss your basic goals, outline key deliverables and timelines; review the project scope and fee structure.
Free Consultation
Requirements Planning
Research & Content Strategy
Copywriting
Launch, Measure, Refine, Repeat
Defining Your Needs
Once we agree to move forward, we refine the details. I begin by meeting with you to discuss:
I use the initial conversation to ensure I have a strong foundation for the work ahead. By asking the right questions, I clarify your vision and align on expectations from the outset.
Your goals and objectives
Your target audience
The tone, voice, and style of the project
Key deliverables and timelines
Your target audience
Step 02
Research & Strategy
Once we have the brief in place, I dive into research to ensure the content is informed, strategic, and aligned with your goals. The insights gathered in this phase guide the content structure and ensure it meets both audience needs and business objectives.
Understanding your industry, competitors, and audience(s)
Identifying key messages
Gathering relevant data, insights, or trends
Creating a strategic outline
Step 03
Copywriting
With research and strategy complete, I begin crafting the first version of the content. I deliver the first draft with the understanding that it’s a starting point for collaboration and refinement.
Clear, compelling messaging
Engaging storytelling and structure
Alignment with the agreed tone, voice, and goals
Step 04
Measuring Results
Great content doesn’t end with delivery; its about results. I follow up to help you assess the impact of a given vehicle. This step allows us to evaluate the impact of the content and identify opportunities for improvement.
Audience engagement
Content performance (e.g. traffic, conversions, shares)
Alignment with your strategic goals
Industry Insights
Send a Message
FAQS/Pricing
What is your fee structure?
My hourly rate is USD$40 but I prefer to quote a per project price. This means you will know exactly how much a project will cost at the front-end. Because I am building my practice, I have aligned my fees at the lower end of industry scales estimated by the American Writers and Artists Institute.
My project-based quotes include research, revisions (within reason) and keyword optimization.
I do offer discounts for retainer agreements, or projects of scale. My daily rate for retainer work is USD$300.
My rates are tailored to the unique needs of each project. To give you an idea, here are a few examples of project pricing:
- Blog Post (300-1,000 words): Starting at $200
- Opinion Article (1,200-2000 words): Starting at $300
- Case Study (2-3 pages): Starting at $1,000
- White Paper (5-10 pages): Starting at $1,750
- Homepage (SEO Optimized): Starting at $1,200
- Email Campaign (3> emails): Starting at $
For a customized quote or to discuss your project, please reach out.
Payment Terms?
For new clients, I request a 50% deposit before I start working on your copy. Once your project is completed and you’re happy with your final draft, I issue an invoice with 14 days to pay.
For large scale projects, I can arrange staggered payments, which become due as I meet project milestones. I accept payment by bank transfer, PayPal or Stripe. There’s more information about payment terms on the copywriting terms and conditions page.
What is the turnaround time for projects?
In our first meeting, I ascertain if you have a deadline for the work. Provided it isn’t the eleventh hour, I will do my best to complete your content by that date. In cases where there is no deadline, I will provide you with an estimate of how long it will take and will keep you posted on the progress.
What if I’m not happy with my first draft?
It is my practice to revise the copy until you’re happy with your draft, within reason. I incorporate your feedback with each iteration and carry your suggestions and needs forward to future projects.
What industries do you write for?
I specialize in creating compelling content for industries focused on adult learning and professional development. My clients include agencies, universities, consultancies, EdTech providers, corporate training organizations, and businesses pioneering innovative approaches to workplace learning and development. I also collaborate with companies in related fields, such as HR technology, leadership development, career coaching, and online education platforms.
Can you help me understand what type of copy I need?
Absolutely! During our initial consultation, I’ll take the time to understand your business goals, target audience, and marketing objectives. Based on this information, I’ll recommend the type of copy that aligns best with your needs—whether it’s a blog post to boost organic traffic, a case study to showcase success stories, a white paper to establish thought leadership. If you’re unsure where to start, I can also provide a content strategy tailored to your goals.
How do you handle SEO?
I integrate SEO best practices into every piece of content I create. This includes conducting keyword research, optimizing headlines, meta descriptions, and on-page elements, and ensuring that your content is structured to appeal to both search engines and readers. I stay updated on the latest trends and algorithm changes to ensure your content remains effective in driving organic traffic. If you have an SEO team or specific guidelines, I’m happy to collaborate to ensure alignment.
How do you protect confidential information?
Confidentiality is a top priority in all my client relationships. I’m happy to sign a non-disclosure agreement (NDA) to ensure your proprietary information is protected. Any materials you share, such as internal documents or client data, will be handled with the utmost care and stored securely. I only use the information you provide for the specific purpose of creating content for your business and will never share it without your express consent.
Who owns the copyright to the work?
You do. Once the project has been completed and paid for in full, the copyright reverts to you.
Please note, I do ask as part of our terms of agreement, that I’m able to use abridged samples of completed assignments for my own marketing materials.
Can you take on projects at short notice?
Ideally, I need to schedule in new projects. However, if your copywriting needs are urgent, and I have capacity, I’ll try my best to accommodate you. No promises though.
How do you handle SEO?
I integrate SEO best practices into every piece of content I create. This includes conducting keyword research, optimizing headlines, meta descriptions, and on-page elements, and ensuring that your content is structured to appeal to both search engines and readers. I stay updated on the latest trends and algorithm changes to ensure your content remains effective in driving organic traffic. If you have an SEO team or specific guidelines, I’m happy to collaborate to ensure alignment.
How many people work at EdVenture Copy?
I handle most projects solo. That said, I do maintain a network of professional copywriters that can assist with larger projects.
For the full terms and conditions, click here.
Terms and Conditions
These Terms and Conditions (“T&C”) outline the rules and regulations for engaging with our website and services. By accessing this website or using our services, you agree to abide by these terms.
Website Usage:
- This website is intended solely for informational purposes and access to our blog and service descriptions.
- Visitors may not misuse the website by introducing viruses, malicious code, or attempting unauthorized access.
- Blog content may be shared for personal or non-commercial purposes with proper attribution. Commercial use of any content requires prior written permission.
Services Provided: Edventure Copy, LLC provides professional copywriting and content development services designed to meet the needs of businesses and organizations across various industries. Our expertise includes crafting compelling marketing content, thought leadership materials, product descriptions, case studies, white papers, and social media content. We specialize in creating tailored solutions for companies in EdTech, corporate learning, professional development, and other innovative sectors. The scope of services and deliverables will be specified in individual service agreements with clients.
My fee for services includes:
- A free quote
- 3 drafts of the project specified in the original brief
- Any minor amendments to your project
- Advice and consultation by email as necessary
Additional work requested will be accomplished according to the terms of the service agreement.
The Copywriting Brief: The ‘Brief’ will be supplied to the client for completion and must clearly outline the project requirements. Clients are requested to complete and return the briefing form to ensure that Edventure Copy, LLC has all the necessary requirements beforehand.
Payment Terms:
- Payments must be made in accordance with the schedule outlined in your specific service agreement; generally a 50% deposit at front end of the project and a payment at midpoint, or at designated milestone.
- Late payments may incur additional fees as specified in the individual agreement.
Payment Method: Direct Deposit, Zelle, Paypal. International: Wise, PayPal, Stripe.
Agency Work:
- Payments are accepted via Direct Deposit, Paypal, Stripe, Wise.
- For agency projects, where copywriting forms part of a larger project and may take several months to complete, a 50% non-refundable deposit is required before work commences.
- The remaining balance must be paid within 14 days of receiving the invoice, regardless of whether the client has signed off on the overall project.
Intellectual Property:
- Final deliverables become the property of the client upon full payment.
- Edventure Copy, LLC retains the right to showcase completed work in portfolios or marketing materials unless otherwise agreed.
Revision Policy:
- Each project includes three (3) revisions, as detailed in the individual contract.
- Additional revisions beyond the agreed number may incur extra charges.
Delegation of Work:
- Edventure Copy, LLC reserves the right to delegate or subcontract portions of the work to qualified third parties.
- The client will be notified in advance if significant portions of the work are delegated. All subcontractors will adhere to confidentiality and quality standards.
Confidentiality: Both parties agree to protect any confidential information shared during the course of the project. Confidentiality obligations will survive the termination of agreements.
Limitation of Liability: Edventure Copy, LLC is not liable for indirect, incidental, or consequential damages arising from the use of our services. Our liability is limited to the amount paid for the specific project.
Errors and Omissions: I make every effort to ensure that the project is proofread, grammatically accurate and factually referenced where applicable. However, I cannot guarantee that every project is completely free from typographical, grammatical or factual errors.
Termination:
- Either party may terminate an agreement by providing written notice as specified in the contract.
- Refunds, if applicable, will be handled as per the terms of the individual agreement
Governing Law: These T&C are governed by the laws of Florida, U.S.A. Any disputes shall be resolved in the courts of this jurisdiction.
Amendments: Edventure Copy, LLC reserves the right to update these T&C at any time. Changes will be effective immediately upon posting to the website.
For any questions regarding these T&C, please contact us at: info@edventurecopy.com